via amazon.co.uk
Tweeted this the other day, picked it up as a rush purchase at London Victoria WHSmiths.
Started reading on the train and just couldn't put it down. Half way through but provides some really great insight into the 'new consumer', how usual advertising seems to be missing the mark, how 'new consumers' apparently don't give a damn about logos.
What? Don't give a damn about logos??!??!
